High Five Events, one of the largest privately owned event production companies in the United States, is excited to announce a two-year agreement between the 3M Half Marathon and nuun and company, the pioneer of electrolyte enhanced drink tablets that turn water into an optimally balanced sports drink. The 3M Half Marathon will take place on January 21, 2018, and feature nuun’s signature electrolyte-enhanced tablets at all aid stations.
“There may be no better place to seek your personal best than the 3M Half Marathon,” said Kevin Rutherford, nuun President and CEO. “This course is the perfect match for nuun hydration, as nuun is designed to hydrate you better so you can perform at your best.”
As the exclusive hydration for the 3M Half Marathon, nuun will provide nuun electrolyte tablets (lemon-lime and tri-berry) to all participants on course. The tablets are growing in popularity within the endurance community because they’re packed with electrolytes and are more easily absorbed during peak performance. nuun will also be available at the start and finish lines. In addition, nuun and the 3M Half Marathon will increase community engagement and product awareness by offering free samples and product discounts, sampling nuun at running stores, and supporting various demo runs around Austin.
“nuun fueled hundreds of PRs at the 2017 3M Half Marathon and we expect the same outcome in January 2018,” said Jack Murray, co-owner of High Five Events. “Additionally, this two-year agreement will allow us to take our community engagement opportunities to the next level by partnering with groups and clubs year-round.”
The 3M Half Marathon boasts one of the fastest 13.1-mile courses in the country and will celebrate its 24th year running in 2018. Runners will enjoy a point-to-point course with mostly downhill running that showcases some of Austin’s finest locations. Starting in north Austin and finishing near the Texas State Capitol, runners will appreciate a 306’ net elevation drop. Participants can register on the website.