Austin, TX – November 16, 2015 – The 2015 3M Half Marathon and the Austin Marathon and Half Marathon presented by Freescale contributed an estimated $24 million in total business activity to the Austin economy in the first two months of this year, according to an analysis conducted using the methodology developed last year by the St. Edwards University (Austin), School of Management and Business in its evaluation of the economic impact of the Austin Marathon.
The study, which analyzed the 2015 3M Half Marathon and the 2015 Austin Marathon and Half Marathon participants spending patterns, estimates that runners contributed $3.5 million in direct economic impact and another $20.5 million in indirect and induced business activity to the Austin community. The study applied the North American Industry Classification System (NAICS) multipliers to post-race survey data to construct the findings. The study did not include spectator spending or the $350,000.00 in new revenue reported by charities participating in the events.
